- EAN13
- 9782806266309
- Éditeur
- 50Minutes.com
- Date de publication
- 02/09/2015
- Collection
- Management & Marketing
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Gestalt Psychology for Marketing and Leadership
Influence customer perceptions and make your advertising more memorable
50Minutes
50Minutes.com
Management & Marketing
Livre numérique
-
Aide EAN13 : 9782806266309
- Fichier EPUB, avec Marquage en filigrane
6.99 -
Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and
implementing Gestalt psychology, providing you with the essential information
and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they
reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based tool in marketing
and management practices
• Identify each of the Gestalt laws and recognize how you can apply them to
target customers more effectively, change their perceptions of products and
influence their buying behavior
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and
concepts that shape the economic world of today. Our publications are easy to
use and they will save you time. They provide elements of theory and case
studies, making them excellent guides to understand key concepts in just a few
minutes. In fact, they are the starting point to take action and push your
business to the next level.
This book is a practical and accessible guide to understanding and
implementing Gestalt psychology, providing you with the essential information
and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they
reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based tool in marketing
and management practices
• Identify each of the Gestalt laws and recognize how you can apply them to
target customers more effectively, change their perceptions of products and
influence their buying behavior
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and
concepts that shape the economic world of today. Our publications are easy to
use and they will save you time. They provide elements of theory and case
studies, making them excellent guides to understand key concepts in just a few
minutes. In fact, they are the starting point to take action and push your
business to the next level.
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