- EAN13
- 9782511041123
- Éditeur
- Business Book Summaries
- Date de publication
- 20/07/2016
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The Membership Economy
Review and Analysis of Kellman Baxter's Book
BusinessNews Publishing
Business Book Summaries
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Autre version disponible
The must-read summary of Robbie Kellman Baxter's book: "The Membership
Economy: Find Your Superusers, Master the Forever Transaction and Build
Recurring Revenue".
This complete summary of the ideas from Robbie Kellman Baxter's book "The
Membership Economy" highlights the fact that more and more corporate giants
(like Apple and Amazon) are re-thinking their business models to go from
selling individual products to offering memberships. These memberships
generate recurring revenues and allow the customer to build a relationship
with the company. Thanks to social media, it is now easier than ever for
organisations to maintain relationships with customers on a long-term basis,
which leads to customers remaining loyal to the company. By applying the seven
strategies listed in this summary to your business, you will be able to retain
customers and join the Membership Economy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Membership Economy" to discover how to engage more
with your customers and have a competitive edge over other companies.
Economy: Find Your Superusers, Master the Forever Transaction and Build
Recurring Revenue".
This complete summary of the ideas from Robbie Kellman Baxter's book "The
Membership Economy" highlights the fact that more and more corporate giants
(like Apple and Amazon) are re-thinking their business models to go from
selling individual products to offering memberships. These memberships
generate recurring revenues and allow the customer to build a relationship
with the company. Thanks to social media, it is now easier than ever for
organisations to maintain relationships with customers on a long-term basis,
which leads to customers remaining loyal to the company. By applying the seven
strategies listed in this summary to your business, you will be able to retain
customers and join the Membership Economy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Membership Economy" to discover how to engage more
with your customers and have a competitive edge over other companies.
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