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A Whack on the Side of the Head, How You Can Be More Creative
EAN13
9781538767214
Éditeur
Grand Central Publishing
Date de publication
Langue
anglais
Fiches UNIMARC
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A Whack on the Side of the Head

How You Can Be More Creative

Grand Central Publishing

Livre numérique

  • Aide EAN13 : 9781538767214
    • Fichier EPUB, avec DRM Adobe
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The hugely bestselling creativity classic with "lasting appeal," A Whack on
the Side of the Head is now available in an updated and revised edition,
inspiring readers to unlock their creative thinking with thought-provoking
examples, famous historical anecdotes, mind-bending puzzles, and so much more
(New York Times)!

For more than four decades, A Whack on the Side of the Head has been a
consistent leader in stimulating creativity and innovation. Translated into
over twenty languages, Roger von Oech's bestselling classic is back--and
better than ever! Completely revised, enlarged, and supercharged with new
ideas, this definitive edition offers more stories and exercises to bring its
famous innovation boosters to a new generation.

* Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
* Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
* Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!
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