Immortelle in perfumery

Native to the Mediterranean Basin, immortelle is grown in the Balkans for perfumery. It owes its name to its tiny golden-yellow flowers, which never fade. Their dark, spicy, boozy scent conjures curry, sandy dunes or the Corsican maquis. Explore the many facets of this wildflower by journeying through botany, history, mixology, agriculture and chemistry without overlooking, of course, perfumes and perfumers.