Book Review: The Tipping Point by Malcolm Gladwell

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The Tipping Point is a bestselling book by Malcolm Gladwell and explains how
social phenomena come about and what triggers a social epidemic. Using case
studies and experiments in social psychology, Gladwell presents the three
aspects that he considers essential to create a social phenomenon; rare birds,
adherence and context. It is when these three factors align that a situation
will reach its 'tipping point'; the phenomenon will grow spontaneously and
snowball into a social epidemic. Over 1.7 million copies of The Tipping Point
have been sold to date, and Time magazine named Gladwell one of its 100 most
influential people in 2005.

This book review and analysis is perfect for:
•Anyone looking to understand social trends
•Anyone with an interest in sociology or psychology
•Anyone hoping to become a ‘rare bird’ and influence others

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